Constructive co-operation amongst the role-players in the dairy industry, including government.
Conduct a consumer research programme to test and promote awareness of health and nutritional advantages and preferences of milk and other dairy products.
Empowerment of previously disadvantaged individuals through actions to improve knowledge and skills.
Collection, processing, evaluation and distribution of industry information to role players in the South African Dairy Industry.
Improvement of the quality of milk and other dairy products.
Provide technical information to milk producers and milk processors.
To play a role in the continuous improvement of regulations in conjunction with the industry.